Start-up culture: taking a Wrisk to innovate in automotive
Wrisk develops smartphone-based insurance products. Their aim is to help consumers obtain cover for cars, house contents, gadgets and other possessions, using a slickly presented and easy-to-use app.
The £27bn UK market for ‘personal lines’ insurance is dominated by large companies that have been slow to offer customers app-based products and services. By making it possible to take out and manage insurance policies through their app, Wrisk hopes to appeal to the growing number of consumers who demand ‘mobile-first’ customer experiences.