Here at Oxford Capital, we are offering the exciting and exclusive opportunity for CIC Investors to invest up to nearly £1m into Orange Eyes: the production company behind the animated adaptations of the Gruffalo, Room on the Broom and Revolting Rhymes amongst others. They are well-regarded within the media industry and have a reputation for high quality productions within the children’s entertainment space; they have been nominated for four Oscars and have won two BAFTAs (with seven further nominations) as well as two Emmys and a Royal Television Society award.
From analysing the company, we have found some interesting trends underpinning their growth and continued expansion:
- The Gruffalo is a modern classic of children’s literature, having sold 17 million copies worldwide. Julia Donaldson and Axel Scheffler – the creators of the Gruffalo – are still the second most borrowed authors in the UK (the Publishers’ Association), with regular new books by Donaldson and Scheffler helping keep the Gruffalo on the shelves and children watching the Gruffalo films.
- The company has the rights not only for the audio-visual production of the Gruffalo but also for merchandising. There is a real potential for the brand to grow further: with the examples of Peppa Pig and Hello Kitty both selling more than $1bn of worldwide annual retail sales in merchandise. The UK Merchandising market alone is estimated at £10bn (Licensing Industry Merchandisers’ Association), with a 7% growth in pre-school entertainment licensed sales between 2015 and 2016 (the Licensing Letter).
- The shift to non-linear (video on demand) consumption of video has led to increasing consumer demand for children’s TV shows – more than half of Netflix subscribers watch kids and family programming on a monthly basis. Alongside expected increases in future UK broadcaster spend on children’s TV, streaming platforms such as Netflix and Amazon are looking to spend more on original content as well as monetising existing successful shows.
The management team have a track record of producing profitable children’s animations, with a development slate of other children’s bestsellers lined up that should enable the company to scale and exploit these opportunities.
If you want to read more about this opportunity, visit our CIC page.