Reinventing Airline Loyalty
With the rise of low-cost carriers, price comparison, and increased price sensitivity, airline passengers now disproportionately prioritise price over loyalty, and the frequent flyer programmers of years gone by unable to reward passengers sufficiently to counter this.
Arcube are solving this with a a new approach to how airlines engage with their customers, generate revenue, and build loyalty, with the industry’s first post-flight engagement platform.
Arcube’s platform allows airlines to offer personanlised ancillaries to passengers immediately following a flight, which can be purchased with the loyalty points earned for the flight, and redeemed on the next flight. These engagements create revenue opportunities for the airlines, and incentivize the passenger to return to the airline on their next booking.
In working with Eithad Airways, Arcube’s approach was shown to increase customer spend by 10.3%, and generate a additional $1.6 million in revenue.
This commercial relationship with Etihad was formed while Arcube’s founders, Prithveesh and Harvey, were still studying at the University of Manchester, and achieved by cold emailing individuals at Etihad. Pritveesh and Harvey’s proven ability to execute is a key reason why we invested.
Richard Oakley, Investor at Oxford Capital, commented: “Nothing comes easy for early-stage founders, and success is about making things happen against the odds. Prithveesh and Harvey know how to hustle, and this attribute is one of the reasons we believe that they’ll be successful in Arcube.”
The opportunity to introduce a new innovation to the airline industry has never been greater than it is today. Airlines have access to vast amounts of data, yet much of it remains untapped. Arcube bridges this gap, turning insights into meaningful customer interactions that drive retention and revenue.
And this $1.5 million seed round, co-led by Oxford Capital and Fuel Ventures, positions them to capitalize on this opportunity and for rapid expansion.
With conversations already underway with multiple global airlines, Arcube is set to scale its impact beyond aviation, exploring opportunities across the broader travel ecosystem. We’re excited to see what’s next for this impressive team as they continue to challenge convention and bring fresh thinking to an industry ripe for innovation.
