We’re delighted to welcome Shuffle to the Oxford Capital portfolio. Shuffle is a hospitality‑focused fintech that gives restaurants and bars upfront growth capital and links repayments to real customer activity through its own high‑engagement consumer rewards app. Diners earn meaningful rewards for visiting partner venues, while operators gain both the finance and the footfall they need to grow. We’re backing the team as they scale a model that fuels expansion and builds loyal, repeat customers.
Why we invested
For years, hospitality operators have had to choose between slow, inflexible lending and high‑cost alternatives. Shuffle changes this by connecting finance directly to customer demand. Their model works because repayments rise only when trading does creating a fairer, more sustainable path to growth and the accompanying rewards app brings venues new, loyal diners who return again and again.
For consumers, that means a smarter way to discover great places to eat and drink, and tangible rewards every time they do. For venues, it means capital that flexes with performance plus a built‑in customer acquisition engine. Shuffle’s early traction with quality restaurant groups and the team’s strong fintech experience give us real conviction in the opportunity.
You can also hear more about the vision from CEO Ollie Purdue in our Backing Founders conversation here:
Learn more about Shuffle at their site and follow their journey with us: Shuffle