Why we invested in Spoke

We recently announced our investment into Spoke. I took the opportunity to write a longer piece explaining what got me excited about the space and why we wanted to invest in Spoke.
In short, menswear can seem to be the most ignored segment of the fashion world – both by big brands and start-ups. In reality though, it’s a massive market with plenty of opportunities to fundamentally disrupt the incumbents. Whether it’s from a more focused brand, or leveraging emerging technologies around automation and AI, there’s plenty of opportunity to offer consumers a far superior service and win customers.
Read on to hear why we think Spoke is exciting.